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Running a shop, minus the plugin stack

Practical writing about selling online: migrations, email that arrives, and what we are building and why.

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13 Oct 2026

Selling to trade and the public from one shop

When trade enquiries start arriving, you don't need a second store: a customer group, a VAT display override and pay-by-invoice let one shop serve both businesses and the public.

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12 Oct 2026

How to leave WooCommerce without losing your Google rankings

Most shops that migrate lose their search traffic to broken URLs, and nobody notices for three weeks. Here is what actually happens, and how to move without it happening to you.

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05 Oct 2026

Why your shop's emails go to spam

Order confirmations that land in junk are the most common silent failure in self-hosted ecommerce. Here is the plumbing behind it, in plain language.

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